We spend 7,8 hours per month playing mobile games
The large number of mobile devices in the market has led the rise of mobile gaming.
According to the last study from Smartme Analytics, 59,5% os mobile users have at least one game app installed on their smartphone. Hence we spend an average of 7.8 hours per month using this king of applications. It was also revealed that 30.4% of mobile users plays at least once a day and that while Android users downloading more games than iOS users, iOS users spend the most time playing them.
Advantages of access to banking through smartphones, has brought an increase on downloading of this kind of applications. According to the latest report from Smartme Analytics, about 16% of mobile users have on their smartphone at least one banking application. Most of these men (58.68%) between 26 and 35 years. Among the most used mobile banking applications, ING Direct is the champion not only on downloads but also on time of use