Madrid – 24/03/2014 – Smartme Analytics announced today it has been selected as a Finalist for Red Herring’s Top 100 Europe award, a prestigious list honoring the year’s most promising private technology ventures from the European business region.
The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees are evaluated on 20 main quantitative and qualitative criterion: they include disruptive impact, market footprint, proof of concept, financial performance, technology innovation, social value, quality of management, execution of strategy, and integration into their respective industries.
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.
“This year was rewarding, beyond all expectations” said Alex Vieux, publisher and CEO of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Smartme Analytics shows great promise and therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Europe. We know that the 2014 crop will grow into some amazing companies that are sure to make an impact.”
Finalists for the 2014 edition of the Red Herring 100 Europe award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.
The Finalists are invited to present their winning strategies at the Red Herring Europe Forum in Amsterdam, April 7-9, 2014. The Top 100 winners will be announced at a special awards ceremony the evening of April 9 at the event.
When analyzing the usage of mobile applications is difficult to know the sociodemographic profile of apps users. For instance, it is hard to know if they are more women than men, what is the age range of heavy users, what are their interests or lifestyle, etc. Technical issues such as their mobile operator, the brand of their mobile device, when they are using 3G or Wifi, or what operating system they have, are also key too understand the usage of mobile applications. The analysis of mobile apps usage needs actionable insights about all these variables.
This infographic from Smartme Analytics take into consideration main variables influencing mobile users and exposes key data to understand the usage of social networks among mobile users:
-What is the most popular social network during weekend?
-Who are the heavy users?
-How much time do we really spend on social networks with our smartphones?
Even mobile devices offer similar services, the user behaviors vary from one to another platform.
In this infographic we can see many examples of this disparity of beahaviors. In conclusion, the way users interact with their smartphones does not depend on the functionality of the device but the sociodemographic characteristics thereof. Hence the importance of Knowing both beahavior and characteristics of users.
What is Smartme Analytics?
Smartme is a comprehensive analytics solution for mobile industry. It addresses the lack of comprehensive tools to measure mobile applications tracking how people are using mobile devices with sociodemographic information.
Based on an innovative technology it captures the mobile user data to create a new source of market intelligence for brands, content providers, apps developers, publishers, network operators, online retailers, terminal vendors, internet players and any company that needs to have a real knowledge of what to do and how are the users through mobile applications using.
Why is a valuable source of mobile user data knowledge?
- Because it is reliable and low cost:
It is on-device, so Smartme app is installed in real users (under their permission) to monitor what they are using 24/7. The users become opt-in panelists. Big data collected is high-quality and real time. Big data information can be managed through the web analysis tool that offers insights.
- Because it is complete and global:
Smartme Software tracks all smartphone applications linked to other variables such as Location, internet access (WIFI/3G), mobile operator, OS, smartphone brand and sociodemographic information. The collected information is global as it monitors end user smartphone consumption regardless mobile network and country. Mobile industry players get global applications information beyond the data gathered by its own applications.