When analyzing the usage of mobile applications is difficult to know the sociodemographic profile of apps users. For instance, it is hard to know if they are more women than men, what is the age range of heavy users, what are their interests or lifestyle, etc. Technical issues such as their mobile operator, the brand of their mobile device, when they are using 3G or Wifi, or what operating system they have, are also key too understand the usage of mobile applications. The analysis of mobile apps usage needs actionable insights about all these variables.
This infographic from Smartme Analytics take into consideration main variables influencing mobile users and exposes key data to understand the usage of social networks among mobile users:
-What is the most popular social network during weekend?
-Who are the heavy users?
-How much time do we really spend on social networks with our smartphones?