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The iOS are from Mars and the Android are from Venus

Even mobile devices offer similar services, the user behaviors vary from one to another platform.

In this infographic we can see many examples of this disparity of beahaviors. In conclusion, the way users interact with their smartphones does not depend on the functionality of the device but the sociodemographic characteristics thereof. Hence the importance of Knowing both beahavior and characteristics of users. Smartme_infografia_I_ingles

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